This post last updated on November 11th, 2021
Do you remember the outrageous so-called evangelist who created controversy over the infamous Starbucks Christmas Red Cups?
I won’t even dignify this attention seeking self-proclaimed “social media personality” with a link to his ridiculous YouTube video or to his website, but if you want to go find him yourself his name is Joshua Feuerstein.
Stop it already
Christians, if you have bought into this circus act and give people like Mr. Feuerstein the attention they are so desperately seeking, don’t feel bad, just stop. These are the tirades that highlight for us Christians that this is not our best hour, and that these are not our best chosen battles.
This is nothing more than a self-promoter who has exploited people’s emotions over something he has absolutely no knowledge of by bashing a secular coffee company for not promoting Christian values.
Newsflash, Mr. Feuerstein…neither are you.
So please friends, don’t allow your emotions to lead you into fueling the fire of a non-event.
Starbucks, Christmas and red cups
For those of you who may not know, I have spent over 20 years with my hands in some aspect of the coffee industry. I worked for Starbucks during 8 and a half of those. Let me share with you what I know:
- Starbucks is a secular company
If I had wanted to work with a company that agreed with all of my personal, spiritual, and political beliefs, let me assure you it would not have been Starbucks. But allow me to tell you one thing: Starbucks takes far better care of their people than many employers and gave me opportunities to grow personally, professionally, and even spiritually. Believe it or not, Starbucks actually enabled me to be led into full time ministry!
- The cups have never had the words Christmas on them
I am almost certain that I have never, ever seen the word “Christmas” on an annual red cup at Starbucks.
- Christmas is in the coffee
Here’s where you have always been able to find Christmas at Starbucks, this year included: Starbucks Christmas Blend Coffee.
- Starbucks Advent Calendar
Wait…what? Yes, Advent. I cannot remember how many seasons of my time working for Starbucks that my children enjoyed an Advent calendar sold by none other than Starbucks.
And the news about Starbucks you may have missed
I want to take a moment and highlight something that Starbucks does for our U.S. veterans, service men and women, and their families because the red cup idiocy has drowned out the positive.
In 2013, Starbucks made a commitment to hire at least 10,000 U.S. veterans and military spouses within 5 years. Only 2 years into that promise, Starbucks announced that they had surpassed the half-way mark with over 5,500 vets and military spouses hired way back in 2015. Seriously, go read that link as there is so much more that Starbucks is doing for veterans and their families.
Additionally, Starbucks extended their full tuition coverage benefit to Arizona State University to U.S. service members spouses and children.
Here’s one more just for good measure: D.C. Bakery Trains Veterans in Business While Producing Snacks for Starbucks Stores.
Just stating the facts
Starbucks Coffee Company is no way in need of myself or anyone else defending them. In fact, there are many things that I completely disagree with Starbucks on, but those are things that don’t belong on a blog post and would profit nothing more than to stir up dissension and perhaps to gain social media attention.
As Christians, we need to benefit our culture and not feed the ridiculous attention-seeking, self-promoting people who grab headlines by slinging mud in the name of Christianity.
Starbucks is an imperfect secular company that still puts “Christmas” and “Advent” on their products. Who cares if there’s a snowman or a reindeer on the cup. Do those things represent Christ on earth? Is that what Christmas has become?